One Email Marketers Prediction of the Future ~ Why Everyone Will Need to Build Their Own Audience

Kasey, Founder Stilobox (18).png

It seems everyone now a days is trying to build their audience, find their tribe, or just grow their email list.

But just how do you do it?

Kasey Luck helps entrepreneurs grow their email lists and convert email subscribers into paying customers. Over the past 4 years, she has grown three email lists by over 40,000 subscribers in total and used them to effectively sell products with price tags ranging from $25 to $6,000.

She runs Bold & Zesty and leads local events for email marketers. Previously she did event marketing at the world's most active venture fund in the world, 500 Startups.

Kasey actually cold emailed me about hosting a talk on email marketing at Galvanize (which she nailed BTW).

She has extreme hustle. When she had a job she would ask her boss for a raise every time they met just to get practice.

WHAT KIND OF PROBLEM IS Bold & Zesty SOLVING?

I’m solving the problem of unfulfilled potential. I believe that the world is moving towards individual brands, and that most people have something unique and valuable to share that other people would pay for. This would make the do-ers more fulfilled because they’ll do the stuff they love, and would make the receivers happy because they are served by people who are truly passionate about what they do.

I help people like that grow their audience, which is the foundation of any business. Specifically, I teach how to build an email list, because email is the only owned channel online, and it’s simply awesome.

WHAT DID THOSE FIRST STEPS LOOK/FEEL LIKE? (FOR EXAMPLE: THE FIRST 6 MONTHS)

Honestly, it feels like first steps every new 6 months because things are moving, changing, growing so fast, it’s something new every 3-6 months.

But if I had to really answer that question, the first 3 months felt awesome - i felt like i was in a laboratory learning about people, buyer psychology, marketing, copy, etc. Building something. I would wake up at 4-5 am to write content for my blog because my morning hours are most productive.

I remember those days with fondness.

WHAT HAS BEEN THE BIGGEST CONTRIBUTION TO THE SUCCESS YOU'VE HAD THUS FAR?

My managers, informal mentors, everyone in my professional environment who I learned from. I was fortunate to be surrounded with extremely smart, driven, tireless people. Learning from them is a privilege.

DO YOU HAVE A FAVORITE FAILURE? WHAT LESSONS DID YOU LEARN?

I don’t know if it’s my favorite, but it’s one that came to mind. After I graduated college, I really wanted to work for Airbnb. I found a connection through a friend of a friend to get introduced to the hiring manager, and eventually got an interview there.

It was the first “big job” interview I ever did after college. I blew it. I didn’t get to the next interview.

I decided I needed to get really good at interviewing. So I would schedule 3-4 phone interviews a day (auto-applying for jobs on LinkedIn and AngelList) JUST so I could get fucking fantastic at this.

 So by the time the next big opportunity came, I was amazing at interviews (and I got the job!)

At that time, I realized that everything in life is doable if you prepare enough. Just like in college.

HOW DO YOU DEFINE LEADERSHIP? OR, WHAT DOES BEING A LEADER MEAN TO YOU?

A leader is someone who really cares about people. Someone for whom helping people is a SINCERE passion. Someone who understand people really well. Someone who is excellent at taking responsibility for everything that happens to them and around them.

DO YOU HAVE A MENTOR? HOW DID YOU GO ABOUT ACQUIRING ONE?

Hmm, define mentor. I have many people who I look up to and learn from in specific aspects of their life. I don’t have a formal mentor. I have a life coach though! I’ve coached with him for almost a year and it’s changed my life. It’s funny that 13 months ago I’d probably laugh at the idea of having a life coach. I got him at tonyrobbins.com

WHAT SHOULD WOMEN BE DOING MORE OF TO FOSTER LEADERSHIP SKILLS?

Don’t listen to anyone except your heart. Be and do whatever you feel like. Own both your feminine and masculine traits. Always speak up. Proactively train confidence in yourself. Do what scares you - every.single.time (when I had a full time job I asked for a raise every time I had a one-on-one with my manager just to get better at it, because it was very scary. I got a raise every time). Learn about the differences in how men and women operate. Just learn practical psychology and practice it. Be you.

WHAT DO YOU DO WHEN YOU'RE FEELING "OVERWHELMED"?

Go to nature. Woods, lakes, hikes. By myself. Getting back to nature really shows the scale and reminds me of how small I am in this world. It also energizes me in such a way that I feel like I can take on anything!

Also traveling. But that’s my remedy for anything.

WHAT IS ONE QUOTE YOU LIVE YOUR LIFE BY?

Oooh I had so many when I was younger! But after a while they get internalized and the exact wording is forgotten. The one below really formed me, though, and I read it before it became mainstream (it’s from my favorite American writer Ray Bradbury)

“If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go in business because we’d be cynical: ‘It’s gonna go wrong.’ Or ‘She’s going to hurt me.’ Or ‘I had a couple of bad love affairs so therefore …’ “Well, that’s nonsense. You’re going to miss life. You’ve got to jump off the cliff all the time and build your wings on the way down.”

WHAT ARE YOU READING RIGHT NOW?

Shoe Dog and Expert Secrets

Have you ever felt imposter syndrome, and how did you combat it?

Omg, every day. What ACTUALLY helps is hearing from others (who I trust) that what I’m doing is bringing real value. That requires not hiding, though, and doing “the thing” even if I feel like it’s good enough, even if I can’t make myself watch the video that I just posted. But get it out there anyway, and then listen closely for constructive feedback.

What also helps is remembering this is all just a game. At the end of it we die, and all these little things won’t matter at all.

IF YOU HAD ONE TIP OR LIFE ADVICE, OR MANTRA TO SHARE, WHAT WOULD IT BE? 

To focus on your relationships as much as you focus on your career/business. Where focus goes, energy flows. For most people, if they gave even a fraction of time/dedication/learning to relationships with their loved ones as they do to developing themselves in the professional world, their personal lives would be transformed.

ANY THING ELSE YOU'D LIKE TO INCLUDE?

Over the past 3 years I have been testing countless list-building tricks and strategies (probably over 60 in total).

Some of those strategies work really well, like guest posting.

And some others are really overhyped or outdated, and need to be discontinued from the internet (like commenting on a bunch of blogs).

Here’s what I’ve found…  

There are 3 strategies that are working like a charm right now. Not many people know about them, which is precisely why they are so effective.  

I’ve described each of them and then packaged into a short PDF guide for you, which you can download by clicking right here.

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